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troutman · 04-18-2011, 10:05 AM

http://www.slashfood.com/2011/04/15/...rom-expensive/

People can't tell the difference between cheap and expensive wine, says psychologist Richard Wiseman after conducting a survey of 578 drinkers at the Edinburgh International Science Festival, reports The Guardian. The participants sampled a variety of red and white wines in a blind taste test with prices ranging from about $6 to $50. The results concluded that people could only tell the difference between cheap and expensive white wines 53% of the time, and 47% of the time for red wines.

The Journal of Wine Economics backs up Wiseman's findings. Its 2008 study, "Do More Expensive Wines Taste Better?" reported that:

Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more than 6,000 blind tastings, we ﬁnd that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines slightly less.

04-18-2011, 10:05 AM	#1
troutman Unfrozen Caveman Lawyer Join Date: Oct 2002 Location: Crowsnest Pass Exp:	Wine Snobs Got Nothing http://www.slashfood.com/2011/04/15/...rom-expensive/ People can't tell the difference between cheap and expensive wine, says psychologist Richard Wiseman after conducting a survey of 578 drinkers at the Edinburgh International Science Festival, reports The Guardian. The participants sampled a variety of red and white wines in a blind taste test with prices ranging from about $6 to $50. The results concluded that people could only tell the difference between cheap and expensive white wines 53% of the time, and 47% of the time for red wines. The Journal of Wine Economics backs up Wiseman's findings. Its 2008 study, "Do More Expensive Wines Taste Better?" reported that: Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more than 6,000 blind tastings, we ﬁnd that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines slightly less.