People need to understand that food is a biological need and good taste is simply an evolutionary need for high caloric density/simple sugars.
It's one thing to know what's bad for you. To know that you should get <10% of your calories from saturated fat, you should eat the appropriate amount of calories, <8% of your calories from sugar, etc etc is not enough. You need to know the mechanisms of diet and exercise, and cholesterol and physiology.
Rather than the mindset of "that food is delicious, god I wish I could eat it, but I know it's bad and I shouldn't...", I don't have to hold back my cravings or anything. I acknowledge that the food is delicious, assess the nutritional content, and make a logical decision based on my dietary needs or how bad it is, but also the amount of pleasure I'll get from eating it. There are no cravings because I understand that those 5 seconds of eating pleasure at such a high cost is just an old mechanism my body used for survival. Knowing exactly how food (and exercise) affects me allows me to do this.
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