[octothorp]

I'm officially sick of the style of heavy, sans-serif or slab-serif type being thrown on the screen with every word that the announcer says . Ford of course was the first advertiser to use this heavily, and then some pizza company (panago, maybe?) followed, and in the last couple days I've seen a financial services company use this effect, and then just now, a crop management (either herbicide or pesticide) commercial do it (just one slot before another Ford commercial). By the way, it's wasn't even an original style by Ford; this style of kinetic animation has been around for years...