LeBron James in Deal With Fenway Sports
By MATTHEW FUTTERMAN
Quote:
Basketball star LeBron James is joining forces with renowned hedge-fund manager John Henry and veteran Hollywood producer Tom Werner in a deal that brings together one of the biggest stars in sports and two of the world's most renowned teams.
The deal between Mr. James and Fenway Sports Group will give Mr. James a minority stake in the soccer club Liverpool, which FSG owns. FSG, which also owns the Boston Red Sox, is partnering with Mr. James's sports-marketing firm, LRMR Branding & Marketing to become the exclusive world-wide representative for Mr. James.
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http://online.wsj.com/article/SB1000....html?mod=e2tw
Just read this on the LFC forum. Not sure what to think about it. I really don't like Lebron, but hopefully this partnership benefits Liverpool.