[Titan]

Originally Posted by pylon

Lol, that is what I thought ar first too. Ooooooh, I am going to use this thing for reading all the time. Yeah, the only thing I've loaded in iBooks are product brochures. It was unreal at the car show this year. Our guys captured 3 x more customer contacts than they did last year because they had iPads. And we had enough hotspot guys to handle the data traffic no problem. I had 3 guys on mine, and it didn't even break a sweat. The guys from the other dealerships were not amused when our guys showed up in the booth all decked out with iPads loaded with full line brochures and price lists. While all they had were the crappy vague car show brochure.

I decided to work a couple shifts at the show to see how receptive people were. What was neat, is people seem to trust you more if you have an Apple device in your hand. I didn't have one customer adverse to giving me their info. While the pen and paper guys maybe get contact info from 30% of the people they meet down there. It was such a hit for our store, our dealer principal is outfitting all 12 of his dealerships with the devices.

I will honestly say, the iPad/iPhone combo is a dream setup for anyone in any type of marketing and sales. Even the finance quotes I had to do were handled no problem, to the penny with a 2 dollar app. Apple absolutely hit it out of the park.

Did you track how much data they used? and?