[FanIn80]

Originally Posted by I-Hate-Hulse

Is it really that insane? With the original iPad, Apple introduced a new product into a new product category and it's hardcore faithful were surely some of the initial adopters of it.

Now that version 2.0 is out, I'd expect nothing less than those same fervent early adopters wanting the Next Big Thing.

I'd be far more surprised if 70% of iPad 2 customers were new customers to the iPad period.

Interesting...

Piper Jaffray: iPad 2 totally sold out, 70% to new buyers

Gene Munster's team at Piper Jaffray walked the iPad 2 lines in New York City and Minneapolis and interviewed 236 would-be buyers. They also called various retailers (Apple stores, Target, Best Buy, etc.) looking for product. The results of their survey were released Sunday night. Their findings:

- Munster is sticking with his estimate of 400,000 to 500,000 iPad 2s sold, compared with 300,000 iPad 1s in its first weekend last year.
- The difference is that nearly all those iPad 2s were sold in one day; stocks were essentially depleted by Saturday and not replenished. In its calls to retailers over the weekend, his team was unable to find a single iPad 2.
- 70% of iPad 2 buyers were new to the iPad, compared with 23% of iPhone 4 buyers who were new to the iPhone at launch.
- Buyers were split almost evenly between Mac and PC users (51%/49%). By contrast, the split for the original iPad was 74%/26%

http://tech.fortune.cnn.com/2011/03/...to-new-buyers/

Edit: My favourite stat is that buyers were split evenly between PC and Mac. So much for the "salivating Apple iSheep" theory.