I think when 3D is done properly it can add a lot to the experience. Avatar and Pixar movies are ones that stand out to me. Alice in Wonderland was the only movie I've seen where they didn't shoot it in 3D but added it after and it was pretty lack luster. I think the push by TV manufactures to put 3D in homes is preemptive and is just a sales gimmick at this point. 3D does have it's problems in the theatre too. Some people (not me) don't have the effect work for them and/or it's gives them headaches. Also because of the glasses you have to wear it cuts a lot of light from hitting your eyes and it dims the picture a lot.
I would have to try these seats first, but they seem pretty gimmicky too.
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