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Originally Posted by transplant99
18 of the 30 NBA teams are said to be losing money...I just dont understand how iwth the TV contract they have, but it apparently is bad enough that the league could shutdown over the upcoming CBA battle.
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Yeah, the league is getting shellacked at the gate. In 2006, every team in the NBA had an average home attendence of greater than 15,000. Now, there are 8 teams under that threshold. Four teams under that line are currently in the playoffs.
And honestly, the league has only itself to blame. It went all-in on a big-market, superstar marketing model, which ensures massive TV revenue, since Miami, Boston, and LA (and now, New York) get the vast majority of the national exposure and NBA fans nationwide follow these teams closely. But it would help all teams at the gate if a team like, say, Memphis (currently in the playoffs, but last in road attendance) got enough exposure for people to think that it is worth paying money to see the home team take on the Grizzlies. They are using their media strength to maximize media revenue, when they should be using media strength to maximize gate revenue.