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Old 03-03-2011, 07:14 PM   #17
psicodude
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Quote:
Originally Posted by sclitheroe View Post
Or one could say they are focusing on their core competency, which has always been, and could likely remain, the best messaging platform around.

It will be interesting to see how they will monetize the BBM side. I think for a lot of people, BBM on their iPhone is probably worth $5-10 bucks at a minimum. Beejive is $10 I believe, and is quite popular.
I would argue that their core competency is their corporate solutions (BES, encryption, etc.), but I do agree with your point. The consumer market is massive in comparison and RIM needs more of that market share to remain competitive.

Selling BBM to other systems could be worth hundreds of millions of dollars over the next few years.
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