Quote:
Originally Posted by The Yen Man
The d-baggery comes from the top so when your main man Steve is a d-bag, it trickles down to the whole company.
With that said though, I give the guy a ton of credit. He backs up all his cockiness with results. You can't argue with that. The guy is a genius. His d-baggery is probably part of the reason why he's so successful.
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On the technical side, I have a few friends who work for them and they seem cool. I just know for a lot of their chipmakers (like Broadcom) they have really tight deadlines and to bid on their projects is a real pain in the ass, so they are d-bags through and through. That is their culture though, from a technological standpoint, they aren't developing anything new (chip level wise). Its the Broadcom's and Qualcomm's that is making the chip level stuff cutting edge, and those chip makers are also the same ones making chips for RIM and Motorola and Nokia. After that, its marketing and business, and thats where Apple thrives.
But... their demanding culture is what makes them a money making giant, and why companies still bid on their projects even though they are total d-bags.