The cool thing about the IAT tests is that they offer evidence that it's not only majority members (aka white folks) who have swallowed society's prevailing racial profiles, but that this also true of minorities (aka black folks) as well. Both groups typically have an easier time pairing positive words with white faces, and negative words with black faces, than the contrary.
The test can also be used to prove that Cheez Whiz goes better with celery than it does with Hal Johnson's back hair.
For example.
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