in that specific circumstance you have to make clear the distinction between negative and constructive criticism. If there really is an issue to be dealt with the person in question must first understand the difference between being insulted and when someone has advice generated from a place of genuine empathy. No one will ever take advice when they feel there is any form of condescension, most people just straight up won't take advice anyways so you have to bridge that huge gap before logic will ever sink in.
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