Quote:
Originally Posted by HOOT
But you don't know that. How is it increasing viewership? Will people all of a sudden be NHL fans because they can watch online for free?
|
No one is suddenly going to be an NHL fan, but availability and exposure of the game certainly won't hurt the number of viewers/new fans.
Quote:
You may get the casual fan who stops by once a week but those aren't the people paying the bills. There is just no way that the NHL can make up lost revenue from NHLCI/GC by having banners on their site. It's ridiculous to say that unless there were only a handful of people who wanted the product, but I'd guess millions.
Why doesn't Shaw offer free internet with a pop-up feature and then allow people to pay a monthly fee with no advertising? Why does television cost money if there is so much advertising on it? Why do we have to pay for hockey and concert tickets with all the advertising around the arenas?
When it cost only $40k to advertise during the Stanley Cup Finals for a 30 second commercial, I'm not sure what you would expect advertisers to pay to make up that difference of lost subscribers.
|
It only costs $40k because NHL's market is a lot smaller than other sports. Look at the Superbowl, the price to advertise there is really expensive, and the reason they can charge high ad rate is because of the number of viewers watching the program.