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Originally Posted by Regorium
Convenience?
The links on atdhe.net were very hit and miss. I'd say they worked about 75% of the time. After that, you only get to watch on a 320x240 screen at low FPS. If I had NHL CI, I can easily browse to any game I want, and it would work 100% of the time. I could sit on my couch or lie down to watch it rather than be constrained to my computer chair. I have to know beforehand what games are on that evening and whether or not I'm interested (READ: A casual fan won't know this) prior to actively searching for the stream. Online streaming is basically the complete opposite of convenient at the moment - especially for live games. Stuff like hulu, you can watch that any time you want, which is an added convenience factor that a live game will not have.
The only benefit of online streaming at the moment is cost. Can't beat free.
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Links on atdhe were hit and miss, and the quality was crap, but it was always better than nothing.
In order to get NHLCI working, you need to have cable and an HD TV, I have neither since I don't watch TV other than hockey and I rather spend my money elsewhere than buying an HD TV just for NHLCI.
I don't want to sit on the couch or lie down, I'm usually on the computer when I'm watching the game so for me its more convenient for watch it directly from the monitor.
You can watch any game you want at any time if you have GC.
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The question is "Who are you advertising to?" What markets are we tapping that we are not already tapping?
You keep mentioning "casual" fans. I have a question, did the presence of online streams hook you to other sports? For example, atdhe.net had a huge variety of sports. Did you ever click on a tennis/basketball/soccer/football/table tennis link? Did the fact that all those streams were free entice you to buy products from those leagues?
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To answer your question, the presence of online streaming did hook me into other sports. I'm not a huge soccer fan but I did enjoy watching the world cup thanks to CBC online streaming, and for sure I'll be watching the next world cup as well because I enjoyed it this year. If the world cup was being held in the US or in Canada, I would definitely buy tickets to go watch a live game and I wouldn't have if I didn't get hooked into it this summer.