Quote:
Originally Posted by Torture
You were so close too! It's a sunk cost, doesn't matter how much you spent, you're not going to get it back whether you switch to Telus or stick with Shaw.
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While that might work as a financial concept, nobody thinks like that, at least nobody that I know. When you buy a car, it becomes a sunk cost, but yet you don't see a lot of people go buy another car two months later just because the new one has more or better features.
Incremental cost plays a part in the decision, there is an incremental cost to going to Telus as well, even with a contract, especially if you have more than two TV's in the house. The incremental cost to me is $500 to switch to Telus with 4 TV's, even after signing a contract, thats not cheap.