Four of the top Eight watched Super Bowls all featured the Brady led Patriots. The Jets will draw mostly Jet fans (large fan base though). The Patriots would draw both Pats fans, and many non-football fans. Did a quick look at all-time Super Bowl ratings, and Moon does seem kind of right, that teams may not play a huge role in the ratings of the game, but if I were Roger Goodell I would want that Patriots/Packers match up, as that would bring in more non-sports fans.
Here are a couple links to ratings histories.
http://tvbythenumbers.zap2it.com/200...-ratings/11044
http://en.wikipedia.org/wiki/List_of...ion_broadcasts