I'm wondering if it is turning it into an image in the PDF, rather than text. In the PDF, can you select text? Or is it like a picture? If so, there may be a setting in your exporter which is forcing it to an image rather than postscript. Or perhaps a font you're using isn't supported by PDF, so it's rasterizing the output. As a test, you could try changing the whole thing to Arial or Times New Roman, and see if it magically fixes it.
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