Quote:
Originally Posted by Sliver
How did being on AT&T exclusively allow them to do this? Wouldn't the market have changed to mimic a popular design whether they had an exclusive contract with a carrier or not?
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Having an invested partner from the start was huge for Apple. It's easy to look back now and say that it was a mistake, but i think we underestimate how much AT&T played into getting the iPhone out the door (properly tested, subsidized and well-supported)
The cellphone market is so big, even Apple would have had trouble going at it alone. The others would have just walled them out and made it incredibly difficult + expensive to get an iPhone plan, ensuring a flop. You can'tjust shake up a multi-billion dollar industry on a whim. It takes an incredible amount of resources and relationships to pull off.