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Old 01-11-2011, 03:40 PM   #2015
Russic
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Quote:
Originally Posted by Sliver View Post
I don't think it's fair to say that control is what made phones better. Apple made a killer phone and the competitve respone that followed is what has brought smart phones up to the next level.
But what makes Apple's phone killer? My argument would be that many of the features that cause people to connect with the iPhone is Apple's high level of involvement. How many times do you hear of somebody dropping their phone and cracking the screen only to have somebody at Apple replace it? Those are the types of things that build brand loyalty.

I'm not saying I'm right ... It's of course just a guess. We can't really roll back the clock and see if the iPhone would have been as big a success with Verizon digging their fingers in it.
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