I think people like to bash Panerais because at one point people found out none of their movements were build in-house. This caused an uproar since the cheapest Panerai at the time cost at least $5k. I think Panerai was planning to change that (not sure if they did or not).
I don't really have that many in my collection now (just breitlings), but I hope to continue again next year. The watch I'm saving towards right now is the audemar piguet royal oak offshore. This will be the only watch I hope to pick up for 2011.