The top end cards are Upper Deck, and they have assorted versions of their cards. The cheap ones are as described in this thread, they sell in a tin anywhere for about $20 a box. They have little value, even if kept in mint condition. The odds of getting something valuable out of these boxes is the same as winning the jackpot on a scratch and win. They are great for kids. I would also recommend coin collecting.
The high end stuff is usually sold at specialty stores. The Cup series from Upper Deck sells for about $500 per pack, each pack has 4 or 5 cards.
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