Players, especially young ones, have variable ratings, which actually differ each game.
Your best bet is to scout a lot of times, especially during the draft and trade up. A good first round pick is likely to benefit you more than any of your low rounds by a good margin, especially the high ones.
There is 1-2 Superstars (always going very high) who can make an immediate and long term impact.
Mid season you can do trade draft picks with teams who will likely do ****ty at a reduced price, for fairly cheap. (usually my 1st and a 3rd for their 1st), which since you plan on winning the cup each season, will help you out a lot.
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