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troutman · 11-23-2010, 05:40 PM

http://www.huffingtonpost.com/2010/1..._n_787345.html

O'Brien already looks more comfortable on TBS than he ever did on the "Tonight" show. He had 4.1 million viewers for his first night on TBS, following heavy promotion.

"We were blown away by the numbers the first night," said Michael Wright, TBS programming chief. "But nobody got back and said this was going to be the audience (moving forward). It just doesn't work out that way."

O'Brien averaged 2.9 million viewers the first week, and was at 1.8 million the first three nights of last week, Nielsen said. Wright said TBS anticipated O'Brien would attract viewers with an average age in their late 30s, and instead it's been about 10 years younger. TBS is thrilled about that demographic; the same young audience at "Tonight" made NBC nervous.

O'Brien's show cut into the ratings for one direct competitor: Stewart at Comedy Central's "The Daily Show." It has been averaging 2 million viewers a night this fall, but was down to 1.4 million on O'Brien's first week, Nielsen said. Colbert's audience on O'Brien's first week was 300,000 less than the season average.

11-23-2010, 05:40 PM	#203
troutman Unfrozen Caveman Lawyer Join Date: Oct 2002 Location: Crowsnest Pass Exp:	http://www.huffingtonpost.com/2010/1..._n_787345.html O'Brien already looks more comfortable on TBS than he ever did on the "Tonight" show. He had 4.1 million viewers for his first night on TBS, following heavy promotion. "We were blown away by the numbers the first night," said Michael Wright, TBS programming chief. "But nobody got back and said this was going to be the audience (moving forward). It just doesn't work out that way." O'Brien averaged 2.9 million viewers the first week, and was at 1.8 million the first three nights of last week, Nielsen said. Wright said TBS anticipated O'Brien would attract viewers with an average age in their late 30s, and instead it's been about 10 years younger. TBS is thrilled about that demographic; the same young audience at "Tonight" made NBC nervous. O'Brien's show cut into the ratings for one direct competitor: Stewart at Comedy Central's "The Daily Show." It has been averaging 2 million viewers a night this fall, but was down to 1.4 million on O'Brien's first week, Nielsen said. Colbert's audience on O'Brien's first week was 300,000 less than the season average.