Kindle owner here
I wouldn't hesitate to recommend the new Kindle. I thought that the Kobo felt cheaper than the Kindle and I didn't think the screen or speed was as good as the Kindle. I know the format is an issue for some, but it hasn't been for me. I have an ever growing list of books on my wish list. Also I don't know if this means much since people are really hard on things in stores, but every time I've been in a Chapters most of the display Kobo's are broken. I have the WiFi model and don't miss the 3G because I have an iPhone. Others may want that. Battery is fantastic, I've only charged it twice since I've owned it from early September. I've been very happy with it.
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