I just bought a new plasma a couple weeks ago from Memory Express - while I was there picking it up I started chatting with the salesman. He said that right now Memory Express is willing to take a loss on TV's to break into the market. They already the money coming in on computers so until they get a foothold in televisions they can afford to match and beat all prices.
Hope this info can help someone who's in the market for a new box.
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