You can use Amazon gift cards to buy books. Much cheaper than using a credit card as well if you buy the book at the right time exchange rate wise.
The Kindle is a more feature filled and faster machine than the Kobo. The contrast level of the screen is much better and the book selection of the Kindle store is better than the Kobo store.
The big downside of course is that you can use epub, but the average ebook user doesn't care about that. Only the savvy ones will use that to their advantage, which makes buying books through the kindle the most efficient option, especially since you can buy them right on the kindle. I've only connected my kindle to my computer once.
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