One of my best friends (a guy) drinks coolers (and is not named Jordan). He doesn't like the taste of beer (he's a freak) and argues that coolers actually have more alcohol in them than beer. He goes on to say question why a manly drink would have less alcohol, especially when guys often compete about how much they drink.
That said... 
A few months ago dad and I were in the liquor store, we obviously bought beer, but dad wanted to pick up something for mom. He asks me what coolers she'd like, my reply "how would I know, I don't drink coolers". So we ask one of the girls that worked there, she's explaining everything to dad then looks at me "surely you've tried this one or that one" dad gave her a weird look, and I just grinned and said "no, I usually stick to beer" 
Coolers are a girl's drink. Is it right? Is it fair? Hell is it even logical? Nope, but that's just the way the chicks wanted it, so we guys, being the nice guys that we are suck it up and drink the manly manly beer.