Quote:
Originally Posted by billybob123
My only point was that Westjet advertised that this was part of their "care-antee" that made them stand out from Air Canada. Not so much anymore - AC seems to match everything (no phone reservation fee, free soft drinks, one free bag in North America, etc). So much for that ad campaign!
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What is being left out is that the only reason AC does so is because WS made them.
As a consumer one might not notice the difference when making a day-of purchasing decision but I think a top-down macro view of the Canadian airline market would show that WestJet has done an incredible job building market share against a much larger and entrenched carrier and that consumers are the prime beneficiaries. That applies to pricing, service and fees.
It is unfortunate that it was part of a ad campaign last year, but things move quickly these days...
Claeren.