Quote:
Originally Posted by bomber317
The retailer pays Groupon in this case to advertise, provide the coupon and handle the transaction.
I remember reading an article (trying to find the link) that had a store offering $20 worth of goods for $10, but had to pay Groupon $5 for each coupon.
To be honest, I'm not sure why some retailers would want to do it. They would need a large number of either no-shows or repeat customers. Obviously if your business wanted a lot of exposure, that would be the way to go.
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Totally legit. Unofficially, Groupon got to $500 mil revenues faster than any company in history. Their growth is amazing.
That said it will peak fast I think. They take 50% across the board and buying business that way is expensive. Renewal rates are low. Enjoy the deals while they last.