Toques are the key.
People will wear toques. Our rugby team made great coin off the toques. You can get them made and embroidered/patched for about $5 or 6 a toque. Sell them for 10.
Make it black with a small, but tastefull patch that says Fire on Ice or Calgarypuck.com
No pompoms
People will wear a black toque. Trust me.
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"OOOOOOHHHHHHH those Russians" - Boney M
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