Not to brag, but I was heaping praise on Nenshi's awesome campaign on August 13, well before any of the political pundits and media personalities had identified him as a frontrunner.
Quote:
This is a highlight of somebody who seems to 'just get it'. Nenshi has a plan (strategy), puts his mind to problem-solving (marketing) and gets the word out in innovative fashion (technology).
I hate to gush, but really, the campaign is so well executed. The central theme: "Better Ideas, Better Calgary" is awesome. It reminds me of Gillette's The Best a Man Can Get - what do you say if you're a competitor? We're Even Better? The Bestest? You're basically forced to change the conversation which can be extremely difficult.
|
hextramblog.blogspot.com/2010/08/extraordinary-marketing-highlight.html