Myself and the lady friend went to see
Life as We know it last night with Josh Duhamel (transformers / Fergie's guy) and Katherine Heigel (Knocked up / Grey's)
Duhamel's character Messer wears NHL gear throughout the movie. I saw Blues, Hawks and Thrashers gear. This got me thinking a couple of things.
- Does the NHL Pay to get this motion picture exposure much in the same way that food companies do with product placement?
- What other movies can you recall that gave the NHL some promotion?