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Flames0910 · 10-15-2010, 12:43 AM

That's pretty damn sweet, good find Fanin80. You can see why he's such a great keynote speaker...he's logged his 10k hours.

Have you read Crossing the Chasm? I haven't done enough research, but based on the marketing strategy he talks about near the end of part 2 I think I can guess where NeXT stumbled.

They should have dominated, to use an example he mentioned, Boston financial services and expanded outward instead of going gangbusters on marketing expenditures to "get ppl who call Sun to call us as well"

I think you'd really like it.

10-15-2010, 12:43 AM	#35
Flames0910 First Line Centre Join Date: Aug 2006 Location: Calgary Exp:	That's pretty damn sweet, good find Fanin80. You can see why he's such a great keynote speaker...he's logged his 10k hours. Have you read Crossing the Chasm? I haven't done enough research, but based on the marketing strategy he talks about near the end of part 2 I think I can guess where NeXT stumbled. They should have dominated, to use an example he mentioned, Boston financial services and expanded outward instead of going gangbusters on marketing expenditures to "get ppl who call Sun to call us as well" I think you'd really like it.