Quote:
Originally Posted by Slava
^ that sounds pretty cool, but does it cost a fortune?
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The article did not say. It was being used mainly by Mayoral candidates, but was used by one city council candidate (equivalent to Alderman, but in this case for a much smaller city, about 300,000 people).
I would think the whole thing is based on the various numbers - how many phone numbers are called, how many press the initial button, how many stay on the line for 1,5,10 minutes.
I ran my campaign for less than $3,000, but it was not overly effective. The front runner likely spends close to 6x that. To be worthwhile for a local candidate it would have to cost less than 25 cents for the initial dial out and then less then a dollar fir everyone who stays on the call. A candidate could hit 1000 sure fire voters, confirm that 600 will vote for him, change the minds of 100, for less than $4,000 - might be worth it.
Right now the telephone town hall is being credited with Toronto Mayoral Candidate Rob Ford's early spring push to the top of the polls.