Just finished watching Kick-Ass through iTunes movie rental and I was really surprised at how good the quality was. Easily the highest quality "live" stream I've used, noticeably better than the Netflix HD movie I watched (albeit with a sample size of, well, one each).
I'd watched HD TV Shows through iTunes previously and wasn't impressed, but Kick-Ass was close enough to a good 720p x264 BD rip encode.
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