Free country, freedom of expression.
I think they have every right to post this ad, and could legally suffer no backlash from it. McDonald's main food items are well known to be high calorie, high fat, and high cholesterol. They can't sue for defamation because the fact of the matter is their food is not the healthiest available.
The ad walks a fine line though. Eating McDonald's food obviously won't kill you, but overconsumption of it runs the risk of an unhealthy diet, absolutely.
If anything the only thing McDonald's could conceivably do is find out what stations are broadcasting the odd, and pull all their advertising in protest.
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