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Clarkey · 09-13-2010, 04:27 PM

Marketing 101 dude. As someone mentioned above, it's a loss-leader. They lose $1 or $2 bucks on the roast chicken but get your butt in the store to buy other stuff with bigger margins to hopefully make up the loss.

09-13-2010, 04:27 PM	#12
Clarkey Lifetime Suspension Join Date: Oct 2002 Exp:	Marketing 101 dude. As someone mentioned above, it's a loss-leader. They lose $1 or $2 bucks on the roast chicken but get your butt in the store to buy other stuff with bigger margins to hopefully make up the loss.