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Originally Posted by sclitheroe
Did you say the same thing about Android? It came to life in a market with incumbents that included RIM and Apple, and did OK.
MS thinks the world needs another phone OS because its an growth market. Having 20% share of a multi-billion dollar market is better than 0% share. They also have assets they want to leverage like Bing, Sharepoint, Office, Office Live, Office communicator, maps, Zune subscription media, Xbox Live, MSN messenger, etc. Further out, they have other interesting assets they could tie in like Windows Home Server, Windows Media Centre, etc. Hotmail, by the way, was recently made ActiveSync compatible, so they have a push email system in place for consumers out of the box, something that BIS doesn’t provide, Apple charges for (MobileMe), and Android maybe supports (not sure)
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Google came in with a wide open potential market in the US, with only one crappy carrier carrying the iPhone, and Blackberry didn't have much to offer the consumer market.
Don't think the tie-ins you mentioned are too compelling over anything Google and Apple offer, maybe there are some people who care about it. No way they ever see 20% of the market. I'd be surprised to see them hit over 5%.
I don't know what you are talking about with the push email. I thought that is exactly what BIS did, as well as the gmail android app. And can't android and iphones take advantage of push hotmail just as easily anyway?