I think it looks pretty interesting. I do worry that the tight integration with social networks and media sources will fall flat on its face, as those services tend to evolve more quickly than Phone OS software. On Android or iPhone devices, because those services aren’t core OS features, you can swap the application functionality in and out rapidly to keep pace with changes in features, new sites, etc. This looks more tightly coupled.
Have they ever shown this UI working in landscape mode? Not in any of the video’s I’ve seen - I wonder why.
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-Scott
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