Quote:
Originally Posted by Table 5
Always like the clean design of that first-gen Escape. Too bad Ford had to go chrome the crap out of it for the second-gen, something which they tend to do a little too often for my taste.
|
I loathe boxy look of the new Escapes and all the chrome on the front grill.
Reports say the Escape is going to redesigned for 2012.....
Ford’s popular Escape crossover is set to be replaced in 2012 with the European Kuga. Recent reports suggest, however, that this new model may keep the Escape badge. According to Ward’s Auto, several Ford dealers have commented that it would be a waste to do away with the Escape badge as it has excellent recognition in the market and as the Escape is one of Ford’s top sellers and has even given the Toyota RAV-4 a run for its money.
“I believe the Escape is a great vehicle with a great reputation and that it would be a big mistake to kill the Escape name,” Owen Mossy, general manager of San Diego-based Mossy Ford, told Ward’s.
Ford is likely to listen to its dealers, as a previous decision to drop the Taurus name in favor of the 500 proved disastrous for sales, which bounced back when the name was resurrected. The decision to bring back the Taurus name was that of CEO Alan Mulally, who took the helm at ford in 2006 and said that not using the Taurus name was wasting precious brand equity. We’d also argue that the old Tuarus/500 model had a lot more wrong with it than the name.
http://blog.healyford.ca/index.php?y=10&m=01&d=17