Quote:
Originally Posted by Slava
Its a pretty common tactic and cost effective. While everyone would like someone to come to their door its harder to do and in the summer not really worthwhile for the most part.
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If your goal is to contact as many people as possible, I guess you can achieve your goal with demon dialing. If your goal is to make meaningful contact with people, it's a total fail.
I may be out of line, but I don't think people today really enjoy being solicited for things on the phone. Whether it's someone asking for a vote, giving you free travel dollars or trying to sell you a subscription to the Calgary Sun, it's kind of annoying. Often times the calls come at home during supper or in the evening when you have a million better things to do. I get a plethora of calls at the office from automated recordings and it's highly disruptive.
Just like some are wondering about how effective it is to run a strong social networking campaign, I think it's equally valid to be asking whether cold calling a million plus people with an automated message from a canddiate is effective any more.