If you look specifically at the screenshots, the problem is a poorly coded website, where the loading of the rest of the stylesheets and other HTML elements has stalled loading, waiting on what is no doubt an ad or tracking element from pixel.quantserve.com. Quantserve.com appears to be a web metrics type service.
So crap website design, relying on crap third party services. Nothing you can do other than hit reload, as you noted, and hope that quantserve does better on the second request to their services.
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-Scott
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