As far as BBM goes, sure it does what other IM clients do, but its just preloaded on any BB. Call it the laziness factor, but wether you're on BIS or BES, if you have a BB you have BBM.
Lots of people I know probably have never used MSN Messenger or Yahoo or Google Talk or whatever in their lives because its a hassle, has to be downloaded, then have to add contacts, and then your contacts have to have the same program. They don't have a hotmail account or a gmail account...a work email and a personal one they never use.
These are also the same people that don't hide or move any icons on their home screens or do any personaliztion other then ringtones.
They just have never seen a need for an external IM client. But give them BBM and they use it and like it.
|