100% agree on the marketing playing a huge part to their sucess. Let's face it, kids love going to MacDonalds. I remember when I was a kid, I loved it whenever my parents took me there.
I remember watching the news where they did a study on kids. They wrapped MacDonalds food in plain wrapper and had kids taste test that against the same food wrapped in MacDonalds wrappers. All the kids said the MacDonalds wrapped ones tasted better, even though its the exact same food.
Edit: Completely off topic, but I really don't understand what it means when someone quotes something but doesn't have any comment below it. I see those thanked sometimes, so I'm guessing I'm missing out on some kind of inside joke.
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