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Old 07-29-2010, 09:18 AM   #65
kipperfan
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Location: Brisbane, Australia
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Quote:
Originally Posted by sclitheroe View Post
It’s actually that and real estate.

I don’t fully understand, and someone else here does for sure because they clued me into it - but as I understand it, McDonalds owns all the buildings, and franchisee’s must lease the space from McDonalds. That and their toy sales are what keep them in operation.

I also think, but I’m not certain, that the franchisee’s buy their McDonalds ingredients direct from suppliers, and not from the parent company, which further reinforces the notion that its all about real estate and toys.

I’m posting this in the hopes that whoever originally clued me into this can write more detail..
And marketing. Relentless, wildly successful, world wide marketing that has made their brand what it is today.
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