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That isn't really their problem at all.
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The Jays have had some very good seasons where they could have competed for the playoffs if they had that 1 franchise batter. Go through every team in the MLB. Who is the Jays franchise batter? Wells? The only teams with a worst franchise hitter would be KC, Pitts, Houston, Arizona (Maybe), Baltimore..... Hey see a pattern developing here.....
Let's say for arguments sake that Lind had continued his success from last season to this year. .300 hitter, 20 HR, 65 RBIs at this point. That would probably equate to 5-7 more wins.
That would put this team 10 games over .500. In a rebuilding year.
The Jays can never outbid for a franchise hitter, so we need to draft one. Finishing near the bottom of the league for a few years would certainly help the chances!