I would just like to see the Alberta government pursue a "Champagne of the Oil Industry" type of initiative. Basically hold the oil industry to the highest environmental standards to produce in Alberta and then market it that way to the rest of the world.
I'm sure that this is something even big oil could get behind; they pay a little more to get it out of the ground (perhaps, perhaps not) and yet they instantly turn the stain of environmentalism and its pursuit into a brand worth marketing.
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