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Moving on...

Recall looming?

Consumer Reports is a well-respected publication with a long history of being impartial and fair, Dr. Barton noted. “Their advisory is a serious one.” he said.

Dr. Barton is a former professor at Harvard Business School, Penn State, University of Nevada at Las Vegas and Boston College. He was Vice President of Crisis Management at Motorola from 1995 to 1999.

Crisis communications expert Chris Lehane, the “Master of Disaster,” a nickname earned managing bad PR for the Clinton White House, said Apple dug itself into a deep hole with its software fix response, which was obviously rushed.

“It’s the ‘half-loaf’ approach,” he said. “Apple was under tremendous pressure to respond. They pushed out some information that wasn’t really baked.”

Lehane said the statement only raised a red flag for organizations like Consumer Reports to take a close look at the issue.

“They found themselves in a hole, and they dug a deeper hole,” he said.

Lehane contrasted this to Apple’s response to the price drop of the original iPhone back in 2007. Faced with a backlash from early adopters, Steve Jobs quickly published an apology on Apple’s website and issued a refund.

http://www.cultofmac.com/pr-experts-...evitable/50565