Whoa...
Quote:
Developer Earns Nearly $1,400 in One Day With iAds
App Store developer Jason Ting has released data on iAd revenue from the first day of sales for a "utility app" that was released just yesterday, clocking in nearly $1,400 in revenue on an astounding "eCPM" of nearly $150. The data appears to be from Ting's LED Light for iPhone 4 Free, which was part of a series of apps approved by Apple yesterday that can control the iPhone 4's LED camera flash on the rear of the device for use as a flashlight. Ting's application is available in both a paid version and the iAd-supported version for which he has provided data.
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Those are some pretty crazy numbers. I'm pretty sure what I'm trying to figure out is in that article somewhere, but... I'm not big on the marketing jargon.
Edit: Ok, so CPM = cost per thousand, and the iAd platform is a base CPM of $10 with an additional $2 per clickthrough. What constitutes a clickthrough, though... Is it a funnel-system, or is there just one big designated endpoint? There's no way that just simply bringing up the add will count, because there would be way too many accidental clicks and ensuing closures...
(Also, as pointed out in the article, there's no way devs can expect to make that much coin. This was just a an app that people wanted to play with (LED Flashlight) and a brand new ad platform that people are curious about.)