[FanIn80]

I'm trying to remember how much Google pays for clicks. It's been so long since I did any of that stuff. All I remember was there was some kind of ridiculously confusing bidding system or something.

There's got to be something like that at play here, too. 60% is just way too vague. How are they going to measure this stuff? You can't really do a click thing, since these aren't stationary ads... do you treat an ad with a kind of funnel system like Google Analytics uses? Is there a destination action that, once someone clicks that, the action gets flagged as a successful clickthrough, and then someone gets paid? Something like a final "click here to visit our website" action?

Or... is it easier than all of that, and they just literally take 60% of all iAd revenue for the month, and divide it by the number of developers in the program? That won't really work either, since one app will obviously generate more ad activity than another... and then there's geographical factors too. Own This World might not get a lot of iAd action on the overall scale, but it will probably beat out quite a few of the major apps within Calgary (Alberta, even?)...

Yeesh. Need more input.


Edit: I'm not implying Own This World is going to enter into the iAd arena, btw. KT's app is just the perfect example of geographical stuff I was talking about.